Динамика украинского рынка кондиционеров в 2014 году

аватар: kharkovremont

Что принесет 2014 год кондиционерному рынку Украины - прогноз эксперта

Украинский кондиционерный рынок демонстрирует падение продаж на протяжении последних нескольких лет. Как и прогнозировали эксперты  компании ЛИКОНД - официального дистрибьютора компании DAIKIN в Украине, в 2013 году Украинский  кондиционерный рынок сократился более чем на 10 %, что совпало с общеевропейской тенденцией.
Чего же ожидать от 2014 года?
Конечно, в тот момент, когда разбалансирована финансовая система страны, когда действуют серьёзные ограничения по валютным операциям, когда крайне тяжело прогнозировать даже регулярность поставок кондиционерного оборудования, львиная доля которого производится за пределами Украины, прогнозы становятся похожими на гадание.
Но даже несмотря на это, начало 2014 года демонстрирует нестабильную ситуацию на кондиционерном рынке Украины. И  это связано со следующими факторами:
-  кризисные явления в политической и экономической ситуации страны;
- сокращение инвестиций в экономику Украины со стороны иностранных инвесторов
- по-прежнему невысокий общий  уровень платежеспособности населения;
- ситуация на рынке строительства и недвижимости в Украине.

В 2014 году ожидается как дальнейшее снижение общих объемов продаж на климатическом рынке  - на 10%, так и снижение рентабельности всего кондиционерного бизнеса.
При этом, спрос на  бытовые сплит-системы конечно же будет, особенно в летний период. По мнению Владимира Степуры, директора компании ЛИКОНД,  традиционно, наибольшим спросом среди потребителей будут пользоваться сплит-системы для небольших квартир холодопроизводительностью 2,5 кВт. Усилится общемировая  тенденция роста спроса на кондиционеры инверторного типа, так как потребители успели оценить их работу в широком диапазоне температур и нагрузок.  Традиционно стабильным останется спрос на премиум-модели, т.к. потребители этого класса оборудования  менее подвержены факторам экономической нестабильности. В целом, ожидается снижение цен на бытовую гамму кондиционеров воздуха, хотя в менее значительной степени, чем это происходила в 2013 году. Основной вклад в продажи бытовых кондиционеров воздуха будут вносить бюджетные модели.  На фоне общего снижения объёма климатического рынка, несколько возрастёт доля сплит-систем.
Что касается ситуации в сегменте полупромышленного и промышленного кондиционерного  оборудования, то прогноз ещё более пессимистичный. В 2013 году объем продаж VRF-систем в Украине снизился почти на 10%, падение продаж на системы чиллер-фанкойл был ещё более существенным. К сожалению, такая тенденция, скорее всего, сохранится и в 2014 году. Несмотря на то, что в 2014 году ожидается выход на рынок новых более энергоэффективных моделей чиллеров и фанкойлов, цены на данный вид оборудования  будут несколько ниже, чем в 2013 году.  Рыночная доля VRF систем и установок обработки воздуха (AHU) в общем объеме продаж Украинского рынка сохранится на уровне 2013 года.

«2014 год будет крайне сложным годом для всех операторов кондиционерного рынка Украины. На фоне общего снижения продаж, падения рентабельности и обострения конкуренции, «на плаву» останутся те компании,  которые смогут обеспечить оптимальный баланс цены и качества на предлагаемое оборудование и услуги, имеющие достаточный запас прочности для поддержания работоспособности в условиях нестабильной финансово-экономической ситуации в стране», - резюмирует директор компании ЛИКОНД Владимир Степура.

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"There is great buzz regarding different candidates running for the congress. There are total seven candidates who are running for the New York 13th congressional district seat. Presently the seat is held by Mr. Charles Rangel. Some of the most popular candidates for the seat are Allianza Dominicana, Adam Clayton Powell, Keith Wright, Adriano Espaillat, Suzan Johnson Cook, and Clyde Williams and yes Michael Gallagher. There is no doubt that all candidates want to grab success when it comes to occupying the seat. Mike Gallagher is also a candidate for the post. Now, the question arises here why Mike is running for the congress. There are different reasons behind the claims or slogan such as Keigth Wright Running For Congress. So, let's find out the reasons below why Mike has decided to contest for the seat. New Yorkers Want Progress This is the first and surely the key reason why Mike is running for congress. He has observed that people in New York are highly fed up with existing system. They want only change. They want to see things functioning within their budget. Since it is a hard task to accomplish for families living in New York with limited budget, Mike wants to do something for the betterment of everyone. However, there are other candidates too claiming to create big changes for the society such as Clyde Williams congress 2016, but Mike's claim has valid weight. It is a fact that people residing in the 13th congressional district want a leadership that can guide them through the real progress. Since Mike Gallagher has introduced an exclusive progress system, he is considered as the most potential candidate for the congress. However, there is great buzz regarding Keigth Wright running for congress, but the final result will be declared by the New Yorkers. So, wait and watch."

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"Crime Should Be Reduced It is observed that common people in New York have got fed up with increasing crime rate. They just want to get it reduced as much as possible. This is another reason why Mike Gallagher is fighting for the New York 13th congressional district. Mike wants to reduce the rapidly increasing the crime in the city. For this, he has designed a plan that can help cops removing anti-social elements from the society. However, there is much roar about Clyde Williams congress 2016, but New Yorkers have decided to do something new. People in the city are willing to know about a leader who can reduce the crime rate to create a peaceful society. Fundamental Facilities Keith Wright running for congress doesn't mean that Mike is not attractive people towards him. Mike is very serious about a few things such as crime rate, progress and how to arrange most fundamental facilities for people in the jurisdiction. This might be a key reason why Mike Gallagher has determined to stand for New York 13th congressional district seat. He is ready to help people grabbing a lifestyle that they are always dreaming about."

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