Продажи металлопластиковых окон за последний год сократились

Украинский оконный рынок дал трещину

Украинский оконный рынок дал трещину: продажи металлопластиковых окон за последний год сократились почти на треть. Свои позиции удалось усилить лишь производителям конструкций из алюминия, ориентированным на коммерческую недвижимость.

Прошедший год преподнес оконщикам неприятный сюрприз. Несмотря на то что в декабре минувшего года большинство производителей зафиксировали 15-20%-ный прирост продаж продукции из ПВХ по сравнению с аналогичным периодом 2010 г. (они объяснили это теплой погодой), итоговые показатели 2011 г. оказались безрадостными. По предварительным подсчетам, объем оконного рынка Украины в сравнении с 2010 г. сократился на треть.

Представители опрошенных компаний говорят, что осенью так и не произошло традиционного всплеска продаж, на который они рассчитывали. Спрос упал как со стороны рядовых украинцев, так и от корпоративных заказчиков - небольших магазинов и заведений общественного питания, которым замена окон оказалась не по карману. Потребители, которые все же решили потратиться на новые окна, массово переориентировались на самую бюджетную продукцию (стоимостью около $60/кв. м).

Как правило, за эту цену можно рассчитывать на товар с дешевой фурнитурой, стальным армированием минимальной толщины, трехкамерным профилем и однокамерным стеклопакетом. И именно на этот сегмент в прошлом году пришлось около 70% всех продаж пластиковых окон, тогда как в 2010 г. - 60%. А вот элитный сегмент (порядка $110/кв. м) пока демонстрирует стабильность - на него приходится около 20% продаж. Поскольку цена стала определяющим фактором при выборе оконной продукции, участники рынка начали активно демпинговать.

 

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